(The Merchant Mindset )
Value initiative and enterprise
Accept dissent as a way to improve things
Act honestly and respect contracts
Avoid force in favor of voluntary agreements
Stay open to new ideas
Collaborate easily with others
Seek open competition
Reward efficiency, thrift and industriousness
Stay optimistic
Use incentives linked to specific outcomes
What many of them actually do
(The Guardian Mindset)
Value discipline and obedience
Require loyalty and extract vengeance
Accept deception for the sake of getting the job done
Reject trade-offs and use force to gain desired ends
Value tradition
Protect exclusivity and treat strangers with suspicion
Seek opportunities to display personal prowess
Be ostentatious and protect honor
Be fatalistic
Dispense largess and patronage
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